Foresters Financial, founded in 1874, has a long history of providing financial security for families. Initially focused on affordable life insurance, it has grown into an international financial services provider with over 3 million customers. The company offers life insurance, savings plans, and pensions in Canada and the UK, all aimed at long-term financial well-being. As a mutual organisation, it emphasises member value, setting it apart from shareholder-owned companies.
CHALLENGE
Foresters Financial sought an impactful video for their 150th anniversary celebration and as an onboarding tool for new employees. The video needed to convey their mission, values, services, rich history, and ongoing dedication to family financial security.
STRATEGY
Our creative studio partnered with Foresters Financial to develop a video that would encapsulate their storied history and dedication to financial wellness. Our approach included:
Concept Development
We collaborated with Foresters Financial to understand their core values, historical milestones, and the key messages they wanted to convey. This informed the creation of a compelling narrative that highlighted the company’s journey from a mutual organisation to a leading international financial services provider.
Scriptwriting and Storyboarding
Based on the agreed concept, we crafted a detailed script and storyboard that mapped out the flow of the video. This included historical highlights, testimonials from team members, and an overview of the services provided by Foresters Financial.
RESULTS
The video we produced for Foresters Financial was a resounding success. Specifically:
Client Satisfaction
The client loved the final video, praising its ability to capture the company’s essence and the professionalism of the production.
Team Engagement
All team members enjoyed the process of making the video and felt proud to be a part of the production, which boosted internal morale.
Versatile Usage
The video served its dual purpose effectively, being well-received at the 150-year celebration event and providing an informative and inspiring onboarding tool for new employees.
CASE STUDIES
